In addition to following the decision-making processes that affect them, companies that are on the market must utilize the media relations tool to reach various groups, from the most critical consumers to those who influence political priorities.

Open Gate Italia works side-by-side with its clients, not only in handling relations with the traditional media sources, but also in utilizing the new media innovatively, providing contents, models and projects designed for a valid positioning in a continuously evolving scenario.

Open Gate Italia also collaborates with its clients to monitor and handle the information originating from the new access channels: blogs, the Internet community, citizen journalism, etc.