Advisory
Board
Paolo Mazzanti
Paolo Mardegan
With 20 years of experience in digital media, Paolo Mardegan was founder and CEO of DigiTouch SpA (founded in 2007 as innovative agency of digital marketing to become today a Group listed on the AIM Italia market since March 2015), co-founder and CEO of Audiens (a mobile data profiling and analytics platform, first mover in Europe), CEO of Performedia, President of E3, CEO of Back Office Srl and Managing Director of Performedia and Member of the Board of Directors 2017/2019 of IAB Italy.
Currently he is CCO and co-founder of FIDO, a digital credit & risk scoring platform which makes it possible to assess the risk of fraud and customer’s clients through the analysis of their online behaviour and the use of artificial intelligence.Beforehand, he had been Premium Services Director of NeoNetwork, Director of New Product Development at Buongiorno S.p.A. As an essayist, he wrote 3 volumes: “Digital Advertising 3.0. The future of digital advertising” (Apogeo Editore, 2016), ), “Web 2.0 – marketing advertising” (Sprea, 2009) e “Mobile marketing: advertising in your pocket” (Fausto Lupetti, 2012).